A new coffee brand produced by Jair Pérez and his wife aims to do its part for those most in need.

An idea that originated from Jair Pérez, a surfer from Jacoba, and his wife, with the primary goal of providing a positive impact to people in need.

Jair learned about the coffee industry thanks to the Calderón family and since then he has tried to make the most of his knowledge of the bean, so that today he can produce his own brand of coffee.

A coffee brand that goes beyond the ordinary, since Jair and his wife didn't just have production in mind, but rather, with this initiative, to be able to collaborate and fill those most in need with hope through donations for each purchase of the product.

In this article, Pérez tells us more about this great undertaking with a purpose full of hope and positivity.

Where did the idea for this campaign come from ?

My wife and I, since we got married almost 5 years ago, have always had the desire to create a business that is not just a business, but something that can bring hope and, above all, a positive impact to everyone who crosses our path through coffee.

The Calderón family and I have had a lovely relationship for many years, and through Bohío Café they were the first to teach me many things about this bean. They were my first steps, and we are so grateful for all the support during this process.



How did they choose this orphanage to support?

It all started with a friend named Erika, a Christian missionary from the United States who regularly attends our church in Jacó Horizon. Through Erika, who is in charge of Residence of Life, the desire arose to support this worthy and beautiful cause. We are particularly drawn to it because these are children who, from a very young age, have very little advantage in having a positive future, but through SolJurncoffee we can help improve their situation.

We want to contribute and bring hope to these children for their future, as our desire is to support many social projects focused on children from low-income families.

Residence of Life:
https://www.residenceoflife.org


Where did the name they chose for the coffee shop come from?

The name SOLJURN comes from a story in the Bible, where one of the greatest writers of almost half of the New Testament, his name is Paul and he is found in the Bible in Acts 9.
We always wanted to give it a name in both Spanish and English, since our company was founded in the United States and Costa Rica.

One day, my wife was reading the Bible in Acts 9 and came across the story of a person who imprisoned and killed Christians. This was Paul. That specific part in English says (In his journey to Damascus) - the story says that a light appeared to him and blinded him for 3 days.
We always knew it had to be something with the sun, since it represents light, God, and Jesus for us. All of this symbolized can be translated into (THE JOURNEY OF THE SUN) “SOLJURN COFFEE”.



Where can they get the coffee and what percentage contributes to the aid campaign?

The company is just starting out; for the moment, I'm selling it, and if everything goes well, you'll soon be able to buy it online on our website, or in very select locations.

By purchasing our coffee, you will be donating a percentage of 300 colones for each bag sold to the orphanage.

What are your expectations regarding the potential impact of this initiative?

Our goal is to teach everyone we meet how to appreciate good coffee. Every Costa Rican should have the privilege of drinking quality coffee, but unfortunately, we're taught from childhood to drink very commercial coffee, and the best of it is exported abroad. Generally, when people drink coffee, they're used to it being bitter, strong, and very acidic. This coffee production project is a challenge ahead, but we know the impact can be huge when people start learning more about the bean, especially when they begin to recognize different flavors in coffee.

The work of Costa Rican coffee producers deserves recognition, and it has my support. It takes a lot of effort to bring a good cup of coffee to the table, and we hope that many Costa Ricans will one day see with their own eyes the hard work required to be able to enjoy a cup of coffee.

Written by: Enrique Hernández

General Management: Marco Montero