The importance of social media for surfers
Reef presents the news of the day .
Social media as a marketing tool.
For some time now, social networks have become a new marketing market for companies, where accessibility to images, videos and activities of the daily life of athletes marks a new trend.
Nowadays , we all become analysts, critics, and communicators; all we need is mobile technology and to be active on social media platforms.
However, being a prominent figure can be a double-edged sword, where an ill-advised comment or situations that threaten their image are circumstances that have led many world-renowned athletes to have specialized agencies behind their networks in this new era of sports marketing.
In the world of surfing, top athletes daily share statuses, photos, videos, and other things on their social networks, thus turning them into a potential exposure tool.
Currently in the sport of surfing, Brazilian Gabriel Medina is the best positioned athlete on the social networks of twitter, instagram and facebook, followed by Hawaiians Alana Blanchard and Bethany Hamilton.
At a national level, the impact of social media follows the same pattern as around the world, where, when used properly, it can catapult an athlete's image to an excellent level.
"Nowadays, social media is a work tool that works for exposure; the only thing is that you have to know how to use it. Keeping it active and functioning properly is essential to maintain the athlete's image for the benefit of sponsoring brands," stated Lisbeth Vindas, multiple national surfing champion.
The digital age is the constant today, where social media platforms offer the opportunity to maximize image without needing to appear on the famous covers of old-fashioned paper magazines.