John John Florence and Carissa Moore will no longer be part of the Hurley brand
Athletes change their ways and will no longer be associated with the H brand.
After several years of commercial relationship with the Hurley brand, some athletes around the world have made a change in their main sponsor. 
Some of the names that stand out in the change are John John Florence, Carissa Moore, Michel Bourez, Rob Machado, among others.
The changes occurred due to an administrative modification in the purchase of the brand, which previously belonged to Nike and since 2020 has been part of the multinational Bluestar Alliance. 
However, not all athletes have decided to make changes, some examples being Filipe Toledo, Lakey Peterson and Kolohe Andino, who still have several years of their contracts to complete. 
In Florence's specific case, the athlete's refusal to renew stands out, despite a lucrative offer of $12 million in a new contract. 
No one knows for sure where the future sponsor of these important athletes around the world might be, but what is certain is that they have generated and will generate a significant impact on the field in which they operate.
